Given the partnership between Hasbro and Sideshow on other lines (Star Wars, for example), this doesn't entirely surprise me. Hasbro has licensed other companies to make GI Joes in the past; Dreams and Visions' various Joes and the Modeler's Loft/DiD 40th Anniversary Action Man sets are some recent examples.
Still, I'm not a big Sideshow fan and while they seem to be the most logical company to license this project to, I'd rate my initial response to this news as pretty tepid at best. I'll be interested to see what they come up with but I doubt I'll be spending $70+ for a Sideshow version of Duke or Snake eyes.
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