Hi guys, I don't know if this forum had talked about these 2 brands, as they produced high detailed action figures and bodies in the industry, but why Phicen is TB League now? And why Jiaou doll is the alternative choice of Phicen? I thought it is a good human interest story about them.
While I live in Malaysia, which I always do research and read reviews in china websites. So....I decided to do a small translator for these stuff, but if it is not important, just leave the thread...
Disclaimer: I done this thread base my research and articles I collected, please let me know if you know the details or something fake inside..
The first question for the Phicen, is why using both PHICEN name and TBLeague at the same time? This was the declaration made by Phicen company on 2017.
Roughly said that the company trademark (Phicen) was malicious registered by someone in Japan, and tried to attack Phicen by repeatedly sending complaint to the dealers. That made Phicen company unable to continue their products sales in Japan, so the company decided to use TB League instead. But, the company still using all the original assets with "PHICEN" name, including websites and official emails. That said, we still can called it Phicen.
Another story about Phicen and Jiaou.
It seems many of western folks doesn't have an idea to pronounce the word JIAOU. It is actually 2 words in chinese (佳偶)（read as Jia - O）. This company is the current competitors to Phicen somehow, but they had a story before.
You could translate this side for more details.
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In 2014, Jiaou was developing a character in famous game in China, but lacks of technology and details sculpting, they end up to using tricks to steal the technologies from Phicen, through sending a man to Phicen, in the name of "Product development collaboration". (seems like James Bond comes out here....lol)
"Jiaou cheated consumers through false advertising. The picture Jiaou has used for its packaging is not of their seamless figure body but of Phicen’s seamless body. It is the same picture that was previously used to promote “JX Online 3”."
But it is not movie, Phicen was immediately block out this visitor and made Jiaou gone mad. They starting to keep attacking Phicen with bad words online, even came out the patent registry war. (I am not sure if the Japan scandal was related to this, or maybe just a coincident.)
However both tricks doesn't worked with Jiaou, and the character project which Jiaou developing, was end up to terminated due to quality problems. But after that, Jiaou change their chinese name from 佳偶 to 岚(Lan), and now seems they are still tough to continue this path to produce seamless body, as an alternative choice of Phicen for consumers.
But don't get me wrong I am not going to attack Jiaou company, it just WAS a case between them, and now seem both of them is finding their way to expand their products.....IMO, every company has their way and obstacles to grow out. but yeah, both of them still chill out the whole figure industries, it is good sign for us actually.